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Calvin Klein’s New Global Creative Strategy

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Francisco Costa, Women’s Creative Director, Calvin Klein Collection, and Italo Zucchelli, Men’s Creative Director, Calvin Klein Collection, will be leaving the company, announced Calvin Klein Inc. This change came as a part of a global creative strategy for the company, which will unify all Calvin Klein brands under one creative vision.

The acquisitions of the sub brands dates back to 2013 when PVH Corp acquired Warnaco Group, who at time housed CK Jeans and Underwear under a licensed agreement, now a $10 Billion global retail business has set its eye on solidifying its brand’s positioning worldwide and pave the way for future long-term global growth by unifying all categories under one creative vision and direction.

Steve Shiffman, CEO of Calvin Klein, Inc. said, “This creative strategy marks the beginning of another significant chapter inCalvin Klein’s brand legacy since Mr. Klein’s retirement. I would like to thank Francisco and Italo for their unwavering commitment to the Calvin Klein brand and their accomplishments over the past decade. They have both contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity.”

CK

 

-Image Courtesy Calvin Klein Inc and Business Wire

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