Gigi Hadid the ‘Social Supermodel,’ steps up as the new global brand ambassador for Tommy Hilfiger women’s collections.

 

As part of the ambassadorship, Gigi will launch her first-ever fragrance and capsule collection in collaboration with Tommy launching in Fall 2016.
Welcoming Gigi in to this affluent fashion house Tommy Hilfiger said  “I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers”.

“Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her personality is bright and always optimistic, and her style is confident, effortless and cool.”

Tommy Hilfiger has a long history of working with inspiring pop culture icons, and Hadid joins the likes of an expanding list of influential women who have partnered with the brand including Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung. In recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo have put their own unique twist on what it means to be a “Tommy Girl” today. The brand has also boasts an impressive list of top models who have walked in its fashion shows including Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia May Jagger, Bella Hadid, Binx Walton and Stella Maxwell, among others.

The Fall ’16 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.

Friends and followers of the brand are invited to join the conversation on social media using TOMMYXGIGI and the handles @TommyHilfiger and @GigiHadid.

-Image Courtesy Tommy Hilfiger & NAC Media