The conceptual amalgamation of Football and Fashion does create juxtaposition of sorts in an editorial shoots & pages of a magazine, however when it comes to combining them in apparel, it takes more than just creativity to get the Ball Rolling………
Quintessentially Parisian, House of Balmain’s designer Olivier Rousteing does it perfectly right. His love for football and memories reminiscing childhood past kicks it all, resulting in to a successful mixture of Nike’s innovation and Rousteing’s reinterpretations of iconic football style decked with modern silhouettes and luxury finishings, including touches of gold, the color of champions and ……voila …the ….NikeLab x Olivier Rousteing: Football Nouveau collection.
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” explains Rousteing. “What I love about this collection is that we are integrating the iconic style of football into sport style.”
Its not a coincidence that the launch of Rousteing’s football style collection coincides with upcoming European Championships. And so we are treated to iconic football designs molded into modern silhouettes and finished with luxurious details and gold accents.
From 2 June through nike.com/nikelab and through selected retail outlets.
-Image Courtesy Nike
