Celebrating its bicentenary this year, Pringle of Scotland, the iconic knitwear brand is clearly setting its sights on the future. Winning over the likes of Grace Kelly and Brigitte Bardot with its signature Argyle and twinsets, Pringle is yet again in the thick of it, bringing knitwear to high-end fashion.

With cult icons like Tilda Swinton and Daisy Lowe fronting the brand of late, Pringle is taking ts much loved historic favourites into a new age. The digital one.
To celebrate the brand’s enormous two centuries, the twin-set and the signature argyle pattern are being given a dedicated digital platform. The Deconstructed program is an interactive platform offering Pringle of Scotland’s iconic signatures; highly personalised bespoke cashmere styles, as fully customisable designs. Manufactured in Scotland, it’s a clever way to bring bespoke local production to eager fingertips.

Choose your own adventure in knitwear with key styles such as the twin-set are offered in a variety of patterns, colours and shapes to create an individual look. There is even the option to monogram each style, select logo placement and colour menus for each component such as trims and sleeves. The Deconstructed Program will feature collaborations with style influencers such as Tilda Swinton, Manolo Blahnik, Caroline Issa, Bryan Boy and David Shrigley.

 

“We are thrilled to be showcasing Scottish cashmere and manufacturing with the deconstructed program. It is a fantastic showcase for our partners delivering unique Scottish cashmere styles within just six weeks”, says head of design Massimo Nicosia.

 

-Image Courtesy Pringle of Scotland